[9]  Enhance Demand Management

Support economic health by decreasing drive-alone, rush-hour trips.

Expected Benefits

Demonstrable service benefits accrue from a demand management approach.  Accident costs, emissions, and energy consumption are reduced, together with congestion.

Implications

Demand management is an integral part of transportation system management.  Budget implications are minor.  There are significant institutional challenges to implementation, however.

Actions

35) Continue and expand demand management initiatives.

Demand management is key to leveling off travel growth in the region.

 

Commuter Register and Guaranteed Ride Home

 

CDTC staff has operated its Commuter Register program since 1988.  The program included the circulation of a 30,000-copy, bimonthly newsprint publication for its first ten years that contained transportation articles, transit information and listings of individuals seeking carpool partners.  In 1999, CDTC shifted the register to an Internet-based service with on-line registry and matching.  CDTC's continuous monitoring of the program has documented its success in matching carpoolers, with a steady 33% success rate among listers.  Annual fuel usage reductions are estimated at 150,000 gallons; over 3,700,000 vehicle miles are eliminated annually.

 

Text Box: The Commuter Register fills a market niche.The program has also proven to be a strong complement to, rather than a competitor to regular transit service.  The Register serves a different market from that of regular transit service.  CDTC's follow-up monitoring of carpool matching success indicates that the average one-way commute trip length of successful carpoolers matched through the Register is almost 30 miles -- in contrast to the typical transit trip of less than five miles.

 

CDTC extended a "Guaranteed Ride Home" program to carpoolers, walk, bike and non-CDTA transit travelers in January 1996.  This complements CDTA's program for monthly pass holders.  If as successful as similar programs in other parts of the country, it is expected that both programs will be continued indefinitely.

 

In coming years, CDTC will continue the Commuter Register program and seek ways of increasing its visibility and effectiveness.  The Register program is an integral part of the regional transit package.

 

Finally, CDTC and CDTA are willing to support vanpools should markets develop.  To date, markets have not appeared.  With average Commuter Register carpools at 30 one-way miles in length, it can be anticipated that any vanpool markets are a minimum of 40 miles in length.  In the Capital District, commuter densities for point-to-point trips for distances beyond 40 miles are quite low.  Those that do exist are reasonably well served by cost-efficient private bus operations.

 

Park-and-Ride

 

Expected suburban development calls for continued creation of park-and-ride facilities, both for transit and carpool use.  CDTC's Saratoga County Park-and-Ride Lot Plan identifies short and long-range park-and-ride lot locations along the Northway.  Recent TIP projects include new lots at Northway Exits 8 and 9 as well as in Schodack.  A setaside in the TIP reserves funds for additional lots in Cohoes, Rotterdam and other locations.  These projects will provide for an increase of about 2,000 spaces in the Capital District.

 

Text Box: More park-and-ride lots are needed.Over the next twenty years further park-and-ride lot development at a pace similar to that shown in the 1994-99 TIP is required in order to give travelers the opportunity to conveniently form carpools or access express bus service.  Locations should include the outlying areas along the Northway cited in the Saratoga County Park-and-Ride Lot Plan and additional outlying areas near interchanges along I-88 in Schenectady County, I-90 in Rensselaer County and the NYS Thruway.

 

Additionally, development activities within the urbanized area will provide opportunities to negotiate agreements to allow park-and-ride use of parking space at retail and office locations.  Both remote and peripheral lots can be of value in reducing vehicular travel in congested corridors.  Prime locations for these remote or peripheral lots are those within the major transit corridors identified in the market assessment performed for the fixed guideway study.  In addition to the Interstate Highway corridors listed above, the prime arterial corridors contained in the major transit markets include:

 

·                  The US 20 corridor from Albany west

·                  The NY 5 corridor between Albany and Schenectady

·                  The US 4 corridor in Rensselaer County

·                  The NY 7 corridor in Rensselaer County

 

Employer participation in transit promotion and financing

 

CDTA has been successful in promoting the SWIPER pass program to employers, resulting in an increase in monthly pass holders.  The future of transit may depend heavily on achieving even greater success.  Support by employers for transit removes or reduces the customer's out-of-pocket cost for transit use.  Tax laws now allow employers to subsidize transit passes as a tax-free employee benefit on an equal footing with employer-provided parking.  However, few employers currently provide this benefit.

 

Text Box: Exciting new models of employer pass programs can be explored.In addition to continuing promotion and outreach efforts, new models of employer pass programs can be explored.  The most promising model may be one that has been developed in Denver.  Denver's "Ecopass" program involves providing passes to employees on what could be considered a "site license" rather than on a per-pass basis.  In this process, an employer that agrees to provide passes to all of its employees receives a heavily discounted rate.  This approach increases transit revenue and usage while providing a significant discount to users.  (A 50% discount for 50 passes per month produces more income than a full-rate price for 10 per month.)  The high discount also serves as a strong enticement to employer participation.  Even if some of the costs were passed along to employees, employer participation would represent a tangible benefit to the employees through access to the discounted pass rate.  The "Travel Demand Management" project on CDTC's 1997-2002 Transportation Improvement Program (TIP) can provide federal Congestion Mitigation/Air Quality (CMAQ) funds for CDTA to initiate an Ecopass program in the Capital District.

 

Further, CDTA is encouraged to work with employers to negotiate direct employer subsidy of new transit service that is necessary to meet the employer's need for access to workers.  Shuttle and other feeder services that link low-density suburban work locations to trunk transit routes are prime candidates for direct employer participation in funding.  Candidate locations include the RPI Tech Park in North Greenbush; office locations along NY-146 in Clifton Park and Halfmoon; Corporate Woods; the Wolf Road / Airport area and Pine Bush area of Albany County; and the Balltown Road area of Niskayuna.

 

Travel Demand Management Initiative

 

In 1993, CDTC committed to what it perceived to be the most substantial financial commitment to a voluntary demand management program in the nation, with plans to accelerate current efforts to reach a $2.5 million annual budget by 1998.  Such an effort was estimated to reduce peak-hour vehicle demand sufficiently to eliminate over 1,100 excess vehicle-hours of delay (5-10% of the region's total) at a cost/benefit ratio of 11 to 1.

 

Much of that progress remains to be achieved.  Prohibitions on the use of federal funds for many proposed components of the program were only recently repealed as part of updated federal guidance on extended eligibility in the Congestion Mitigation and Air Quality (CMAQ) funding program.  This TIP project has been scaled back, but some initial successes have been achieved in 1999 -- with CDTA using the TIP funds to enroll Albany County into a substantially-reduced transit pass program in lieu of offering free employee parking in downtown Albany.

 
Technology as a Travel Substitute

 

To date, the ability of communication to substitute for travel has been limited.  Nationwide, the number of persons working at home remains generally at modest levels.  Over the long term, however, it may be possible to make large strides away from the industrial model of nine-to-five five-day workweeks.  Flexible hours may allow commuters to avoid the peak hours.  The concept of telecommuting -- working at home at least part of the week -- could allow workers to physically commute only a few days a week.


 

Text Box: Technology will increasingly substitute for travel.Improvements in communications technology also have the potential to reduce the number of shopping trips, banking trips, education trips, and medical trips by allowing these functions to take place at home.  Each vehicle trip reduced results in less traffic congestion, fuel consumption, safety costs, and pollutant emissions.  The impacts of telecommuting on travel reduction will contribute to addressing transportation needs, as well as providing other benefits for employers and employees.

 

36) Engage New York State as a full partner in parking management and transit promotion.

New York State is in a unique position with regard to its responsibilities in the Capital District.  First, it is the region's primary employer.  Second, it is the owner and operator of the highest function, most heavily traveled highways.  Third, it provides significant financial assistance to CDTA and other transit providers and is responsible for overseeing its effective use.  Fourth, it is responsible under federal law together with CDTC and CDTA for providing a long-range transportation plan that meets the needs of the region.  Fifth, it holds primary responsibility for meeting federal Clean Air Act requirements.  Sixth, it is under obligation by the state Clean Air Act to implement employer trip reduction actions at all large state employment sites throughout the state.

 

Because of this unique position, New York State historically has developed programs like its peripheral park-and-ride parking system.  Albany is rare in having a formal employer-based program of over 2,000 peripheral parking spaces and employer-provided transit shuttle service to reduce downtown vehicular traffic and to reduce downtown parking requirements.

 

Text Box: New York State is a major employer, the highway provider and transit financier.In coming years, New York State has an opportunity to help fulfill its multiple roles in the Capital District with similar innovations.  The State's can act as an employer to spread peak traffic loads; encourage ridesharing; walk, bike or transit use; or increase telecommuting.  These actions all benefit its role as highway provider and transit financier, and as the primary agent responsible for an effective transportation plan and air quality attainment.

 

Among the most significant transit-supporting actions that New York State could take as an employer are to:

 

·                  Better integrate the OGS peripheral park-and-ride service (and the SUNYA shuttle service) with CDTA's regional transit system to ensure effective use of all transit resources;

 

·                 Work with CDTA and other providers to expand peripheral park-and-ride service to other markets;

 

·                  Include transit passes, increased parking permit costs and a "transportation allowance" in contract negotiations with employee bargaining units.

 

Adoption of increased permit costs and a transportation allowance has been identified by CDTC as the most effective demand management strategy that could be achieved with little negative impact in the Capital District.  As an example, in exchange for an increase of perhaps $30 per month in the cost of State Office Campus and downtown state parking permits, the state would provide a $30 per month parking allowance to each employee.  Those employees wishing to continue parking would have no net gain or loss; those employees wishing to walk, bike, carpool or take transit would gain financially over the present situation.  Based on experience in other areas, a subsidy as small as $1 per day can be expected to reduce vehicular trips by 5% or more.[1]

 

Text Box: It is in the State's interest to improve transportation system efficiency through parking policies.This is essentially a "cash out" program implemented in a situation in which the employer owns and operates the parking system through a permit program.  Because the State is among the primary beneficiaries of the increased transportation system efficiency, the minor net cost to the state as employer can be viewed as being offset by savings to the state as transportation provider.  Ideally, the program would be included in the package of employee compensation.  Benefits negotiated with bargaining units could be offered in place of other employee benefits with less transportation impact.[2]  If pursued, this program would be similar to Cornell University's, reflecting the university's commitment to the Ithaca community.

 

The State's involvement in such a program would also serve as a model in the Capital District.  It would open the door to similar programs by other private and public employers who own their own parking facilities or receive parking as part of commercial office leases.

 

37) Consider highway pricing (particularly congestion pricing) and broad parking policies (including cashing out).

CDTC's report entitled Estimated Marginal Monetary Costs of Travel in the Capital District (April 1995) includes estimates of the change in travel costs in the Capital District between 1990 and 2015.  The monetary user, governmental and societal costs of Capital District travel are expected to increase by $1.3 billion per year over 1990 levels.  In addition, travel time increases are valued at $450 million per year.  In the face of these significant costs, it is reasonable to consider pricing mechanisms that have the effect of lowering user, governmental and societal costs of travel.

 

In the context of examining fixed guideway options, CDTC tested the impacts of a large-scale pricing program that would effectively double the out-of-pocket cost of driving and parking.  This pricing program, combined with pervasive bus service, was estimated to reduce total monetary costs by $450 million and save $150 million in travel time value annually by the year 2015 because of reduced vehicular usage.  These savings would be net savings after accounting for the increased out-of-pocket cost of auto travel.

 

Text Box: Modest pricing schemes deserve further exploration.While there does not appear to be popular support for pricing programs of the scale described above, programs that are more modest may be achievable and have some of the benefits of a more ambitious program.  Congestion pricing on major facilities is one feasible option.  As the Thruway's electronic toll collection technology matures, it is a relatively small step to vary the toll by time of day or by carpool status, or to extend tolls to other facilities (such as the Northway).  By adding a surcharge for peak hour usage, customers are encouraged to either shift mode or shift the time of travel, resulting in reduced congestion, reduced emissions, and lower overall costs of travel.

 

Peak period pricing is a concept already widely used in the private sector.  Perhaps the most familiar example is long distance telephone usage, where it is more expensive to call during periods of highest usage.  If it costs more to travel during congested peak periods, discretionary trips would be encouraged to shift to off-peak periods.  Congestion pricing would also encourage flextime (shifting work hours so that commuting takes place before or after the peak period) and shifts to transit or carpooling.  The primary benefit of congestion pricing is better management of existing highway resources and reduced need for highway widening.  However, the modest shift in demand to transit service warrants a recommendation for consideration of pricing strategies from the transit perspective alone.

 

Text Box: There is a direct relationship between parking policy and transit use.Broad parking policies incorporate employer cash out and transportation allowance programs described under other actions, but go beyond.  All of the fixed guideway options evaluated by CDTC, for example, include an assumption of increased parking costs in downtown Albany through a parking surcharge or other means.  Transit usage for work trips is highly correlated with the availability and cost of parking.  Transit's share of the commuter market to downtown Albany exceeded 13% of total commuters in 1990, compared to only 4.5% of the commuter market region-wide.  Much of that difference can be attributed to the cost and supply of parking in downtown Albany.

 

Further, should the City of Albany, the City of Troy or other urban communities successfully obtain authority to create residential parking permit programs, the free on-street parking supply for commuters may drop significantly.  Demand for, and market prices for commercial space would then rise.  Residential parking programs adopted to meet residents' needs should be folded into a parking management program.  Such a program would accommodate the loss in downtown parking through increased peripheral and remote parking, increased employer participation in transit pass programs and other transit service actions (as described above).

 

The Capital District has fewer employers that rely on paid, commercial parking for employees than most metropolitan areas.  This is largely due to the presence of state government as the primary downtown employer and the fact that it provides for its own parking facilities.  Even so, there would be value in adoption of parking "cash out" legislation such as that in place in California and other areas.Text Box: "Cash out" programs are promising.  Cash out legislation requires any employer that purchases commercial parking spaces for employees to offer the cash value of the parking space directly to the employee as an alternative.  This allows the employee the option of foregoing the parking space and applying the cash towards transit.  Alternatively, the cost of a parking space could be shared with a carpool partner and the savings pocketed.  The entire cash allowance could be retained by walking or biking to work.  Cash out programs do not increase employer costs or prevent employer-subsidized parking.

 

 

 



[1]  Source:  Comsis Corporation, Evaluation of Travel Demand Management (TDM) Measures to Relieve Congestion.  February 1990.

[2]  The State's multiple roles are very apparent in the Capital District.  Willingness to pursue the transportation allowance concept might be easier if labor contracts could treat the Capital District as a "demonstration area" for the program, rather than to attempt implementation at all work sites across the state.  Even so, there is a strong argument for statewide application due to the State's multiple responsibilities in all metropolitan areas.